• Range of foundation shades for different skintones

    Find your perfect match.

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Hue Beauty Mission

💄✨ At Hue, we are on a mission to help every shopper find their perfect foundation and concealer matches for their skin tone.

❤️ We believe that the best way to find your perfect shade match is to see photos, videos, and reviews from everyday people with your similar skintone and skin type and to sample product on your skin.

💻 📱 Our platform helps shoppers like you find the perfect shade matches through a combination of photo technology (in development!), a community of beauty enthusiasts who share your skin tone, and customized try-at-home shade sample kits. 

Photo Technology

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Hue Beauty Community & Ambassadors

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Foundation Sampling Kits

Fenty Foundation Sample Kit

$7.50 - Free Shipping

Select Your Shades

NARS Foundation Sample Kit

$7.50 - Free Shipping

Select Your Shades