Shade matching through HUE ID & community of skin twins
Hue ID™: Your Shoe size for Makeup
Shade matching is the #1 problem shoppers have when buying foundation and concealer online.
We get it, it's tough! Returns from wrong shade matches, wasted time, money and perfectly good products that get thrown away 😥
At Hue, our technology identifies your Hue ID based on your skin tone - your Hue ID unlocks your shade matches for all beauty brands AND allows you to watch content from Skin Twins (makeup enthusiasts who share your skin tone) ❤️
Skin Twin™: Makeup Enthusiasts who share your Skin Tone
Skin Twins are makeup enthusiasts in the same Hue ID family who create and post makeup try-ons and swatches, so people can see what makeup products look like on their same skin tone!
Skin Twins will have access to a supportive and empowering community of fellow beauty content creators and special education and training from the Hue Beauty team.
Interested in collaborating with us and becoming a Skin Twin?
DM us on IG @tryhuebeauty 🎉
We're three friends who came together around a common passion about using technology to create inclusivity in beauty.
While chatting about buying foundation online, we realized we had a common problem: it was tough finding a shade match, despite being at different points of the shade spectrum!
We've heard from hundreds of shoppers their disappointment from inaccurate matches and a distrust in existing tech-only tools.
So we created Hue Beauty, where we are on a mission to empower every shopper to find their perfect match through the Hue ID and see what the matches look like on real people. Like them.
We hope that you join us on our journey 💖
Janvi, Sylvan, Nicole