Hue Beauty Mission
💄✨ At Hue, we are on a mission to help every shopper find their perfect foundation and concealer matches for their skin tone.
❤️ We believe that the best way to find your perfect shade match is to see photos, videos, and reviews from everyday people with your similar skintone and skin type and to sample product on your skin.
💻 📱 Our platform helps shoppers like you find the perfect shade matches through a combination of photo technology (in development!), a community of beauty enthusiasts who share your skin tone, and customized try-at-home shade sample kits.
We are developing photo technology to use the camera on your phone to accurately identify your skintone.
We are looking for people who have used Fenty Beauty’s Pro Filt’r Soft Matte Liquid Foundation or MAC’s Studio Fix Fluid Foundation to participate in a research study on existing shade matching tools.
🎁 By completing this study, you will be entered in a raffle to win one of five $50 gift cards to Sephora or Ulta (your choice!). We will be closing the study once we reach 100 responses, and each of the five $50 winners will be notified via email on July 10, 2021.
Hue Beauty Community & Ambassadors
We are looking for beauty enthusiasts who are interested in being early testers/ambassadors for our shade matching community!
We are looking for people across the skin tone spectrum to try on foundation, skin tint, and concealer products (eyeshadow, lip, brow in the future!) and post before/after photos and videos and customer reviews to help other shoppers with their online makeup purchasing process (like a personalized Yelp for Beauty!)
Foundation Sampling Kits
Try a sample kit: 3 specific shades of your choice before deciding whether to purchase the full size.
Each kit is $7.50, with free shipping.
Due to high demand, our samples store is opening back up July 1, 2021. Stay Tuned!